A Magento shop is highly promising for boosting business, but you need to make it professional-looking and seamlessly-performing. Undoubtedly, the rich and pleasant user experience to your potential customers is the key to success for an online store; you also need to use some techniques for generating leads for your Magento store in the highly challenging scenario.
These days, it is getting increasingly difficult to please extremely impatient web audience, and you need to give them compelling as well as relevant reasons to stay longer on your store. Though Magento is a robust CMS that helps you build a fully-fledged online store equipped with an attractive theme and user-friendly extensions for improving UX, you need to execute some ‘cool’ strategies to enhance the conversion rate.
Here are your five fantastic tactics that can facilitate you to increase sales of your Magento-based eCommerce store:
1. Web store optimization
Well, this is the first and foremost thing to do. If you want to convert your prospects into customers, you need to optimize every nook and cranny of your web store. You need to consider many factors to offer a memorable shopping experience to your customers. Unique, informative, and interesting content accompanied by high-resolution product images can remain handy in attracting and retaining people. You also need to focus on streamlining navigation and simple checkout process to entice visitors to shop more.
2. Pop-ups integration
Pop-ups play a vital role in promoting your business through lead generation. But then, they are like a two-edged sword. If not used properly, your customers may find them annoying. Entry pop-ups with the promotional offer are useful for making visitors happy. You can inform your visitors about the discount coupons straightaway through pop-ups. Pop-ups give you a way to establish a relationship with your new and existing customers.
3. Effective email marketing
Email marketing gains ground these days as one of the most powerful ways for lead generation. Wise and intelligent execution of email marketing campaign can assist you in achieving the goal of attracting targeted audience. You can encourage subscribers or visitors for making the purchase from your store with the help of promotional emails. Personal emails like birthday wishes, confirmations, etc. can give your customers a personalized touch and help you build the loyal relationship with them.
4. Word of mouth
It’s an age-old technique still applicable in today’s highly competitive online business segment. Customers talk less about their purchase from the web store unless you give them strong reasons for sharing the positive reviews about your store. A referral program with a handsome discount offer, however, can help you executing a “Tell a friend” strategy. Remember, your existing customers can build the trust among the new customers in the best possible manner. You can also use social media platforms for motivating customers to write positive feedback.
5. Behavioral targeting
Finally, you need to cope with ever-changing user behavior patterns. Just like eCommerce marketing trends, online user’s behavior keeps on changing rapidly. You need to keep yourself ready with the latest techniques for a better outcome. One of the most advanced digital marketing tools is Behavioral targeting that can enable you to generate more leads. It primarily focuses on the behavioral habits of existing customers to offer them personalized schemes and a home page relevant to their interest.
That’s not all. As you run your store, you may come across many other tips and tricks to generate leads in abundance. But these five tips are pretty good to start with and will help you offer a high user experience.