Android Tablets Snapping at the Heels of Apple iPad, Gobbles Up a Huge Chunk of Tablet Market

January 31, 2012

Android vs Apple

Android-based tablets now account for 39% of the tablet market. During the fourth quarter of 2011, 26.8 million android tablets were shipped to different parts of the world. The number of Android tablets shipping in the fourth quarter of 2010 was 10.7 million – Android tablet market share has increased from 29% in 2010 to 39% in 2011. The analysis conducted by Strategy Analytics indicated that the increasing sales of Android-based tablets by Samsung, Asus and Amazon have powered the growth of Android in the tablet sector.

While the total number of iPads sold in the fourth quarter by Apple doubled this year, Android tablet sales increased by three times during the same time period. The tablet market is booming (2011 saw 260% increase in tablet sales), and iPad still dominates the market; however, if the same growth trends continue, Android tablets may dominate the tablet market at the end of the year.

Mobile Tablet Market Share

But we must keep in mind two facts behind the statistics:

1) Strategy Analysts count Android market on the basis of the number of Android tablets shipped, while the iPad numbers are based on the number of actual sales made.

2) Android tablet numbers in the fourth quarter of 2011 got a considerable boost from the launch of Kindle Fire.

In spite of the lack of clarity in the total number of sales, one fact stand out: tablets are becoming hugely popular. Also, Android tablets are not crumbing against the competition. The number of Android tablets in the market is steadily rising, and while iPad may still dominate the market, Android has emerged as a serious competitor. In addition to this, the quick launch of the feature-rich Android 4.0 Ice Cream Sandwich shows Google’s determination to create forceful open-source platform that can compete against iOS.

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