The use of smartphones and mobile devices is on the rage. As compared to past year which showed quite less than 40% of total mobile subscribers having smartphones, this year the figure has gone high. Considerably high! Today, in the US, every other mobile phone subscriber owns a smartphone and this reveals that the world is moving towards mobile revolution. Not to forget –the research from Morgan Stanley states that by 2015, the total number of mobile users browsing Internet will be more than that of desktop.
The role of applications is the major factor behind popularity of smartphone usage. Again, this year, mobile apps are the reason for skyrocketing growth in mobile industry. Largely shared by Android and iOS, the number of apps users has been doubled in a year.
The time spent on application as compared to websites has grown from 73% (2011) to 81% (present). Also, the smartphone penetration that was just 38 percent has increased to 50% in a year. The number of new subscriptions to Android and iOS system in the first half of this year has already crossed 84 million as compared to the total number of 2011 year subscriptions which was 38 million. The average number of applications per smartphone has increased from 32% to 41%. Moreover, percentage of apps downloads in Android and iOS operating system based phones has grown from 74% to 88%. These all statistics are amazing and inspiring all the mobile apps developers across the world.
The research figures offer a lot of opportunities to the mobile apps developers and programmers to build innovative software to help the users in personal and professional life. Unofficial surveys reveal that there has been a significant increase in using customized application for iOS and Android as compared to the readymade software available on Apple Store (iTunes) and Android Market. The reason for building tailor-made software or app is the user can advise the mobile programmers about their need and build software that particularly addresses their issues.
Almost anything is available as an app on iOS and Android. Most popular applications in readymade section include Facebook, YouTube, Google Search and Gmail. However, if the users don’t get what they want, the general practice followed is they hire iOS or Android apps developers from offshore company and build customized solution for mobile development need. In customized app, healthcare, automobile, business apps (CRM & CMS), eCommerce and educational applications are the most sought after niche.