The fact remains that the customers and clients are always suspicious about whether their hired force is working or not. And there is no better way to destroy this suspicion than to show them your efforts, show them the results. If you do that then you are on the track of building stronger trust with your clients, which is the key to any kind of service industry. professional seo services are no exception to this rule. The more you show, the more you are likely to be believed that you are working.
But just how do you do that? There are few simple ways of showing your efforts. Lets discuss them one at a time.
Daily Status Logs:
Let your customers feel a part of the whole process. Give them access to the Project Management Tool through which they will be able to see the daily updates. Basically, anything that changes in their account will be visible to them and this will lead them to believe that you have been making efforts. Better seo services provider always make attention on this.
Daily Traffic Report:
This is like a mirror to your efforts. The daily traffic report will show all the efforts being put in place. If the traffic is improving on the daily basis, then you can equate it with your web promotion services.
Organic Search Engine Referral Traffic:
Segment your daily efforts. This is a way of taking your professional SEO service efforts to the next level. Compare consecutive months results, make a comparison in the performance of the site in these two months and the efforts will be automatically be seen.
If you are also working on the design optimization part of your search engine optimization services, then showing the engagement data can prove to be effective. Show details about conversion rates and bounce rate per page will show if your design changes have rendered any profit to the site.
Ranking might not matter as the ultimate criterion, but it does make an impression. Show your clients monthly ranking statistics on how the site has been performing. Use software like Rank Tracker.
Link Building Report:
Keep an account of the sites you have approached to get relevant links. Showing your customers this account will let them know that you have been researching for the links that are relevant and thus important for their site. Even if you don’t get the referral links, at least your effort will be shown. This is very important report any seo services company should maintain.
Conversions Rate Report:
This is again a very important set of data that you would be sharing with your clients that will clearly show your efforts. This is more relevant to ecommerce sites but nevertheless; it’s meaningful in general scenario as well. This will show your clients that your efforts towards keyword research, design changes and your search engine optimization services have been rendering desired results.
This is again a very vital step in gaining the trust. Revenue figures, if positive, will always speak well for your efforts. If you can show your customers that all the search engine optimization services are resulting in the generating revenue then there will be nothing better than that. This can also show which SEO tactic is more effective and result generating. This way you can not only show them the results but also analyze and improve your own performance as well.