Search Engine Optimization and web promotion are the key to get a good ranking in the search engines and get proper amount of traffic to your website. As every one knows that Google is the most popular search engine, it is quite difficult to entice it to get your site rank high in its pages. But there are some simple steps that can be taken care of while website development that can lend you a good ranking.
Let’s see some of the most basic ones here:
First: Market Research
Research the market. Search the major search engines to see what kinds of sites are being displayed there on the first pages. This will give you an idea as to which types are dominating the market. If the websites are not that of big international brands then it’s a market worth stepping into.
Second: Keyword Research
Have a check at what people are searching for in your domain. Go to various forums to have an idea as to what people are discussing the most, check your web log, look at the content of competing websites, and you can also set up a Google Ad Words account to see the potential size of the market.
Third: Site Structure
Decide a site structure that will incorporate all the important keywords in a systematic manner so that you have the right pair of keywords being displayed at the right page in the right way.
Fourth: On Page Optimization
Each page individually matters when it comes to SEO. So see to it that you optimize every page by having the right keywords that are in sync with the rest of the content. Unique descriptive page titles play a crucial role in a successful search engine optimization campaigns. Take care that there is no duplication as search engines hate duplicate content.
Fifth: Viral Marketing
This is all about marketing and spreading the word in the best possible way. If you have a number of people working for you indirectly by spreading your links for free, then there is nothing better than that.
So these are just few steps that can prove vital in your SEO campaign. All of these are very basic and easy to implement steps that can be really effective. So if you have website, then follow the above mentioned to get a good ranking on the search engines.