by admin May 28, 2010 , In Yahoo Store / RTML

Going One Step Ahead in Your Marketing Strategies for Yahoo Store

Yahoo! Merchant Summit is not very far from now and there is a huge set of knowledge to be imparted on this particular day regarding the development of marketing strategies for your Yahoo! Store. Whether you have impeccable Yahoo Store Design, or your line of products are one of the most purchased online or any other favorable factors, without an effective marketing strategy it is nearly impossible to be visible on the internet. And thus it’s importance.

Although we are all aware of the basic marketing steps for any kind of ecommerce website, like SEO tricks, PPC campaigns, Analytics etc, there were certain advanced methods or steps that have been discussed by Scott Smigler from Exclusive Concepts, Inc. He is one of the official sponsors on the summit. He calls it the Perpetual Growth Strategy were he lay emphasis on the larger picture instead of going for short-term goals. Deciding on where you want your business to be in certain years from now, how you are going to do and what steps you will follow will make a huge difference in taking your Yahoo Store to the next level.

Apart from having an effective Yahoo! Store Design or Yahoo Store Redesign, there are other criteria that need to be taken care of and these are the ways of promoting your Yahoo! Store. There is a dire need to understand your customers better, how they behave, what they like to purchase and what drives them make a purchase. While a good Yahoo! Store website design can lend an attractive look your store, these marketing strategies can help you make a better impact on your customers urging them to come back to you time and again and increase your ROI.

So here are the four basic components that will make up your advanced steps towards a better marketing plan.

Search Engine Optimization:

Apart from optimizing pages in general, identify pages that are most visited, optimize them with highly relevant keywords. Keep a check on the bounce rate and if it is high then optimize those pages with more relevant keywords. This will increase your incoming traffic, increase your ranking and thus increase your ROI. It is necessary for your Yahoo Store SEO.

Pay-Per-Click (PPC) Marketing:

Align your PPC campaign with the keywords that are most relevant to your line of products and services. Ensure that your PPC campaign is organized in the similar way as your website is.

Conversion Testing:

A good Yahoo! Store design will surely make an impact to the behavior of your customers, but to get better run analytic tests to see the kind of users that visit your site frequently and whether they are being attended properly or not. If not then use the test data to your benefit; employ strategies that will particularly address those visitors. Through this your an realize different set of visitors and buyers that come to your store, earn more and invest more in the areas where improvement is needed.

Email Marketing:

Develop various different email-marketing strategies based on the needs of the customers. Time your email campaign based on when they will need to buy a product again and send the emails at the time to make a positive reminder. This will lead to a longer association with your customers allowing for a perpetual growth.

Employing a little bit of extra brains, thinking in the long term and for a broader perspective can bring a lot of changes and insights that you might have been ignoring. Start thinking and analyzing as soon as you can, for as much as you can. This will bring a smile to your customers and of course, profit to your Yahoo Store.