Problem:

Attorneys and jury consultants needed a uniform way to record juror reactions to evidence and testimony during a trial in order to discuss trial strategies and to analyze the effectiveness of their trial presentations.

Implementation:

Initiailly we started with rough wireframes – and contiuously refined it till it reached to the point where we were satisfied with the application flow and its behavior. IndiaNIC and I worked hands in hand to come up with exactly what I wanted. This process was an iterating process with revision cycles and long conference calls with development team directly. The development process was then carried out similarly with constant involvement at my end in review and approvals.

Results:

After about 3 months of work I received a full working version 1.0 of JuryTracker, which was submitted to Apple and approved by them without any problem. The app does all of the main things I wanted it to do, it has some features IndiaNIC recommended, and it has the ability to expand and modify as the market dictates.

Benefits:

I had three goals in creating JuryTracker.

• Provide a new service to the legal industry
• increase my name recognition and reputation in the industry (create Goodwill)
• generate income

So far the attorneys who have seen the app have been enthusiastic and see it’s value. JuryTracker has already received some magazine and blog coverage and more is anticipated. Benefits are expected to be ongoing.

ROI:

I expect to eventually sell enough to break even. It is an app for the limited market of attorneys who go to trial and have an iPad. Attorneys have been early adopters of the iPad and give positive responses when exposed to the app, so it is just a matter of time until the appropriate level of sales are reached.

Cost:

IndiaNIC provided professional quality coding at offshore prices. I was able to build an app using IndiaNIC’s services that I was not able to afford to build using U.S. coders. There was some small cost in time because of the time difference between locations, but that was usually minimal.

Business Process:

JuryTracker fits easily into my current work of trial consulting.

JuryTracker is hopefully the first in a series of apps for the legal industry. As such, it needed to be of a high quality and solid build while also providing a unique experience for the user in order to successfully establish my reputation in the legal market and app industry. It has done so, resulting in two new opportunities to create apps having been brought to me in the short time the app has been available.

Long Term Rewards:

Dramatically improved name recognition and industry awareness in the trial consulting field of the legal market. Numerous opportunities to build other business apps.