The main objective and purpose of this application is to develop a location-based app for gay, bisexual and bi-curious males. This app is aimed for them to meet, interact and get to know other men to date, search for friends, cultivate relationships, and socialize.
We conceptualized the idea of geo-location based social networking by implementing the following key features: GPS Tracking: We used a GPS tracking feature to track the user’s location and show locate other users accordingly. Geo-fencing: In this application, the user can set a custom fencing around his current location. This way, whenever a user visits the home screen, all the records according to the geo-fencing radius set by the user will be displayed. Live chatting with file sharing: The user can invite other users to a one-on-one chat. The user can also share pictures and their location to the other user. For this, we used a Jabber IM client to increase communication efficiency.
The most important aspect of the application is how effectively we implemented and made use of location based technologies. We used geo-fencing, GPS tracking and live chat features in such a manner that the user can view all Krave users within their vicinity nearby and begin engaging and communicating immediately.
ROI and Benefits
Within a year, the user base of the application grew significantly with more than 40,000 downloads on Google Play Store and more than 100,000 downloads on the iOS app stores.
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