Official development partner for Yahoo Merchant Solutions
What is RTML?
Yahoo Store are completely build on RTML – the special template programming language for the entire platform.
It is not just template definition – it has a wide range of capabilities that a normal programming language has. RTML programming is done as a template within the store and these templates are snippets or long haul of programs that define the structure and presentation of your entire website.
The programming language is sophisticated enough to have the custom functionalities build above and beyond what is offered ‘by default’.
Though designed to be easy for users with no programming experience, it is quite a powerful language.
Every object (e.g. an item or section) has an RTML template that describes what its Web page should look like. An RTML template yields ordinary HTML as its output, but with RTML you can describe complex pages; which in normal case – will be impossibly burdensome to express directly in HTML, either by hand or with a WYSIWYG authoring tool.
The RTML programming is meant for only advanced programmers. You could easily damage your store beyond repair if you try and do any alteration in programming for which you’re unsure of. It is advised that the RTML programming be only be dealt by and Experienced RTML programmers.
What is Custom Template?
The Custom templates are the specialized programs written for specific purpose – again in RTML. IndiaNIC Infotech Limited is pioneer in building these custom templates using RTML for years – we’ve got vast experience and experts to deal with virtually any functionality using Custom Templates in RTML.
When you sign up for a new store – the store will come up with a bunch of default templates what Yahoo provides. These are plain vanilla templates. For any functionality or customization – Yahoo Store requires custom templates – which will be responsible for generating the desired output.
While the default templates provided by Yahoo are sufficient enough for most of the business owners – the RTML comes across as blessing for those who want the advanced store containing all those neat looking features – that’s where the custom templates come into picture and hence, you need a developer like us!