There are six fundamental steps:
- First one has to understand the medium in which they are going to work, such as
- One has to rich to the new audience
- One has to keep watch dog on sell products and services
- One should has awareness about generate brand
- Always one has to try for their customer satisfaction
- One have to see about disseminate information
- One has to receive feedback in time and with that
- One has automate their business processes
- After first step one has to follow, that is plan for once own web site. i.e.
- One has to plan their site and context according to their overall business taknics
- Before doing these one has to first think about their goals and than implement it.
- One has to identify their opportunities to increase revenue. With that they have to search for opportunities on which they can decrease cost prize.
- 4. One has to decide about target group.
- And at last,
- one has to establish and monitor their own objectives.
- Here, we had seen some points about planning for web site. Let’s see some points regarding the implementation of web site.
- Design your web site with your end requirement as well as according to your target audience
- Use that tools which completely objective for your business.
- Design your site according to usability perspective, not from an aesthetic perspective.
- Build in the means to monitor and continually evaluate your Web site
- Solicit visitor information
- After implementation of web site you have to keep watch on your market achievements.
- Leverage Existing Marketing resources: put your URL on
- Press releases
- Company Newsletters
- Flyers and Posters
- Stationary
- Advertisements
- On-hold Messages
- Business Cards
- Brochures
- Product Packages
- Promotional Packages, etc.
- List with Online Information and Directory Resources
- Search Engines
- Directories
- Announcement Sites
- Award Sites and “Cool Site Guides”
- Banner Advertising
- Putting Advertisements in Electronic Publications
- Organizing online events such as chats, surveys and contests
- Visiting public domain message boards
- Using Automatic tools (not preferred!)
- With these all points analyzing the result is also important
- Number of site visits and specific page visits per day
- The size of the audience you are reaching
- Pages that are most popular
- Pages that are least popular
- Visitor paths through the site
- How users typically travel through your site
- Online questionnaires and feedback
- Visits derived from ad banners
- Which banners and ads producing good or poor click-throughs
- Which click-throughs are metamorphosing into revenue generating business
- At last one has to refined and maintain their web site
- Leverage interaction to improve your site
- Establish an iterative process to keep your Web site optimized
- One has to do always experiment and monitor the results
- Always one has to make change and with that watch its effect uniformly.
- Review site marketing strategies
- Reconcile your Web site strategy in the context of your overall business strategy
- One has to always stay in tune with developing technology
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