Why need a Store Redesign?
IndiaNIC – Official development partner for Yahoo! Merchant Solutions

Your customers will always look out for something fresh and new. There are a few dimensions that need to be looked at while making a decision for Yahoo! Store redesign.

The first and foremost is to see since when your customers have been looking at the same website (may be months – or even years!). The key here is to identify how well they have been ‘performing’ in terms of generating sales. Don’t get pleased by the stream of sales transaction – while you may be satisfied with what you’re producing out of the existing website.

The key here is how much premium business you’re loosing by just ‘short-selling’?

We’ve seen many clients whose sites are doing well – but essentially they’re just selling what the customers come to buy for! The key to generate more revenue is to present them something fresh all the time – while most importantly not loosing your business brand and feel. That’s what they know you for after all.

Fresh Start with a Design: Tune up of the default Yahoo! Templates

With Yahoo! Store – if you’ve just set up your store – it will have the default template and “skin” of the store provided by Yahoo!. This happens to all stores that are set up with Yahoo! initially. It is then time to build the site, which emulates your business and the brand identity. It is vital that your customers know that “the site is yours”! That’s why the redesign of your store is important.

Established Yahoo! Store Owner: Need a Redesign

As mentioned before – you may already be a well established retailer/wholesaler on Yahoo! Store. But you got to see where your customers are leaving you – while identifying the factors that are doing good sell on continuous bases (See your trend reports in Yahoo! Web Analytics). This will obviously let you know by yourself where you need improvement.

If your study shows you there are more cons than pros – you need a redesign. The redesign will ensure the complete revamp of your store while still keeping the elements that are performing well. This is only to ensure the continuous sales is not affected while innovating something new in order to improve the performance. Most of the time – it improves from the current position.