Yahoo! Web Analytics – One more feather in the Crown!

Formerly known as IndexTools, Yahoo! has recently bought the company and has repainted it with a new brand called Yahoo! Web Analytics. It has been improved by miles from what it used to be – to match the custom needs of an Ecommerce website. For now, it is only available for Hosted Ecommerce customers for Yahoo! Small Business. If you’re under Standard, Professional or a Legacy Store – you will automatically have the tracking available to your Store Manager. If you’re still falling under this criteria and do not see a way to enable the analytics, you should wait – as this is being rolled out in phases and you’ll get your turn very shortly! IndiaNIC can provide you with the in depth assistance in setting it up and training on how to get the best out of the Analytics power. The immediate areas that you’ll see through the customized dashboards provided by this tool is -

How visitors arrive at your site, and where they drop off.
Problem areas in your checkout flow that result in cart abandonment.
Your most profitable navigation paths, best call-to-action placement, and much more!

Knowing what works and what doesn’t will help you make changes that can improve sales and site performance. Manage your page tracking

Track all store pages automatically for hosted pages in store
Track shopping cart visits and abandonment
Ability to create and mention the code on pages residing on Yahoo! Web Hosting
Exclude selective pages from being tracked! NEW

Standard Tracking Scenarios

Site visits, referrals, navigation paths, total page views, popular pages, entry and exit pages, and bounce rate of all visits
Visitor information, including demographics, time spend on the site/pages, average visit duration, page views per visit, first-time vs. returning visitors, unique visitors, and visitor system information (browsers, operating systems, and screen resolution)
Conversion Tracking, including conversion by search phrases and by entry page URL
Product sales performance, including product views, add-to-cart actions, product conversion (includes SKU information as mentioned in the store, total number of units sold, and revenue per individual product)
Products sold together in a cart, for cross-sell analysis
Referrals, including search engines, search phrases, referring domains and referring URLs
Keyword conversion rates
Internal site searches (store pages built with Store Editor only)
Site actions, including signups, subscriptions, contact forms, and canceled sales.
Actions require user setup.