Effective Use of Retail Insights leveraging Beacons
The striking rise of beacon-based technology in the last few years has allowed more retailers to experiment as well as explore use cases for micro-location and proximity engagement that was never possible before.
Forbes stated in one of its articles that beacons as a trend might be dead in 2017. On the contrary, proximity marketing experts took it into a different situation. According to the article, one of the reasons why beacons are predicted to see a drop in 2017 is because of their dependency on mobile app adoption.
The second reason is beacons provide the micro-level data that most retailers fail to benefit from in this competitive world. Moreover, it was also stated that the retailers who are able to integrate online and offline shopping journeys may come out as clear winners in 2017. Since beacons connect the offline world with the online, it holds great potential as they help brands to gain deep insights on consumer preferences and behaviors.
We can equip retailers with advanced analytics to gain insights into the rising change in consumer behavior. Let’s have a deep look at how retailers can leverage analytics to employ a data-driven approach to measure the customer’s behavior.
How Beacons Can Benefit Businesses to Become Better?
Mapping from Customer Data to enhance store layouts
Retailers can design store layouts that respond to the requirements of customers by deploying the right mixture of Wi-Fi, Bluetooth, and beacon devices. The hardware also tracks the location of the retail customers once they enter the store, browse, and complete their shopping. Maps can help retailers to identify the common walking paths for customers.
Mapping is also ideal for tracking products or services that customers are willing to have. Once the data is on hand, retailers are able to understand the customer experience better in their own store. Accordingly, they can redesign to make the entire store feel more accessible to users.
App features to gather valuable purchasing data
Shopping lists that are created inside the app can also act as a source of shopping data. For an instance, cross-referencing the shopping list with the actual products purchased at the end of the shopping trip can provide deeper insights into the shopper’s decisions. Even the target can be provided by sending notifications and coupons based on the locations of the customers with their purchasing history.
Real-time feedback collected with proximity marketing
Beacon makes it easy for the customers to ping for customers’ feedback directly as they approach any popular product or pass by a new marketing display. Notifications can also be used to collect first impressions instantly, and even adjustments can be made to reflect the customer’s responses. Even, by rewarding the customers with small bonuses or incentives after they respond, retailers can fortify the value of beacon technology and can also encourage more customers to use such services.
Other Benefits of Implementing Beacons
- Increases customer loyalty as it guarantees incredible customer experience.
- Analyzes customer behavior that helps in solving many problems in sales, if any.
- Pitch the right thing at the right time to the right person.
- Customers get delighted with enticing messages and content (as it’s customized).
- Boosts sales as it provides customers with timely, relevant and useful offers and instructions.
- Helps you render a unique, value-added experience to every customer entering the premises.
How does IndiaNIC help with BLE App Development?
With effective collaboration with IndiaNIC for a custom beacon app development project, all you need to do is sit back and relax. The IoT and mobile app developers will take care of end-to-end aspects of the project journey. Under the hood of beacons or BLE technology, IndiaNIC offers the following services:
- Custom BLE applications development
- Consultation on BLE/Beacon technology and solutions
- Beacon-ready apps tailored to business goals
- Strategic planning for your stores and premises for implementation
- Selling of standard beacon devices in bulk
Wish to know more about beacon solutions and app development? Get in touch with our experts now!