The importance of content marketing

By Rania Sep 17, 2020, 5:19:56 PM , In Marketing
The importance of content marketing

You have probably heard the term Content Marketing but may not be sure what it means. Content Marketing involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including blog posts, news, videos, white papers, infographics, case studies, how-to guides, photos, etc. Content Marketing is one of the best methodologies for marketing your website and your business. Posting relevant, valuable, and frequently updated information on your website will boost search engine optimization (SEO), help position you as an expert, and allow you to build relationships with your audience. All are priceless benefits for any business. Behind every great brand is a marketing strategy based on valuable and relevant content that really connects with its customers.

This blog is all about why is content marketing this important?

Here are its main advantages :

1. Communicate your business purpose and gain popularity

The reputation you build through great content is what showcases the value of your business services or products. The high competitiveness in the market can only be conquered through the trust-based relations gain with your customers that leads them to come over and over again.

Customers prefer reading blogs and reviews before your business rather than seeing ads that they have trust issues with. Great content gives the exact information the customers are looking for to get an idea about your work. Once they develop the correct idea about your brand they start considering your business. In order to reach that content should be: engaging, educational, up to date  and valuable

2. Convert potential customers into actual ones

If you’re really wondering why content marketing is important, then conversion statistics can answer you. Content marketing increases visibility on search engines which leads to more potential customers to your business which experientially leads to higher possibilities of converting them into actual customers.

  • 74 % of internauts rely on reviews and blogs to get to know about a brand. (statistical)
  • Videos significantly increase conversions, according to 72% of businesses as it is more engaging and attractive  according to people

3. Drives more traffic to your website

when it comes to certain dimensions like credibility, ease of use, and most importantly your search engine rankings it is determined by the content you present on your website. Read more about the importance of content on your website.

4. Great content and social media presence bring more leads.

Social media is like a frontal window to your business that shows what you are doing to help your business bring in new leads. It is important for businesses to work on bringing consistent traffic to grow their brand and boost sales. Content marketing is a very affordable way that gives good results by increasing visibility.

5. Showcase expertise.

Consumers want to know that they are dealing with experts who know the ins and outs of the industry. Content marketing allows you to demonstrate your expertise in your field whether it is through informative content, testimonials or any other kind of engaging posts for example blogs help showing how much you know about your own industry while testimonials give an idea about how satisfied are your previous customers and challenges help to proof your skills and solution-oriented sense in developing projects.

6. Keep your business memorable

Updated content helps not forget your business as it keeps on showing what you are doing on a daily basis and reminding your customers that they can always come back and recommend you fr other people. it shows your continuous added value.


With all the benefits described above, it’s easy to see why content marketing is so important for businesses of all sizes as it boosts your business value increases your visibility and help attract more leads your customers, and build credibility in the process.

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