Gamers all over the world hail Nintendo as a classic console game maker of Japan. Recently, Nintendo has changed the game development strategy from consoles to smartphones, and came up with one of the most popular smartphone games ever- Pokémon Go! However, this game is developed by Niantic Labs in collaboration with The Pokémon Company and Nintendo.
The runaway success of Pokémon Go on both Google Play and iTunes has not only given a new life to a struggling Japanese console-game maker but also has set a new record regarding popularity on the mobile game platform. Pokémon Go has defined scopes of Augmented Reality (AR) in the mobile gaming domain. Soon after launching in the US, Australia, Canada, NZ, and 26 EU countries, it has overtaken both the epic games Candy Crush Saga and Clash of Clans regarding the number of downloads. This game alone is accountable for surging Nintendo’s market value by $17 billion in just over a week.
Here are some of the reasons why Pokémon Go got a phenomenal response and unprecedented success among mobile gamers:
- Fantasy redefined: Monsters and other mythical objects always fascinate people. The gamers need to discover the digital pocket monsters called Pokémon, who appear onscreen on holding smartphones in various locations at different times. It certainly reminds us our childhood full of mischief and fantasies
- Attractive avatars: The gamer can create an avatar from given gender, hair, skin, eye color, and outfit variation. The avatar is displayed at the current location of the gamer, and a map is created based on Augmented Reality technology. Attractive avatars along with realistic gameplay are the other reasons for immense popularity
- Pokémon species: The gamers don’t get disappointed in finding Pokémon as the developers have created various species for them depending on the different geographies. For example, water-type Pokémon could be found near water. In brief, wherever you are, chances of meeting a Pokémon are always very high
- Clever integration of technology: Niantic Labs has neatly integrated AR and Google Maps in the gameplay for creating the blend of the fake and the real world. Another reason for the grand success of this game is the players can also take a screen shot of the Pokémon they encountered and share with their friends
That’s not all. Players can perform certain actions in the game without looking on the display by using a BLE wearable device-Pokémon Go Plus. It indicates the presence of Pokémon through vibration and makes this game more enticing.
Though Pokémon Go is the most downloaded app ever in North America and Australia along with some European countries, it has also raised some privacy concerns as the authentication and permission issues looming large. But, right now, it seems that no any concerns prevent the gamers from enjoying this highly addictive game.