Apple’s tactic to incorporate Apple Map in devices failed big last year. It received hefty criticisms from users. Last September, the app was launched with serious flaws. To get rid of these flaws Apple has been sincerely investing on acquiring start ups to boost their map app.
Earlier Apple purchased Locationary a Toronto-based company. The latest acquisition is of a New-York based company HopStop. They are working on developing a robust map application that can be equal or better than Google Maps. After the turmoil created by Apple’s map app, it was replaced by Google map as the default mapping application.
Apple is desperate to come up with a map that competes with Google map. Both the startups are experts in their genre. Locationary is a big-data startup and CEO of the company Grant Ritchie, already opined 5 changes for the Apple’s map. The company has developed an offering dubbed Saturn to ensure consistent business profiles across multiple platforms. These services could be used in Apple’s map to ensure that places shown on maps have the right information.
Apple maps lack the information related to public transportation, which is the specialty of HopStop. The company’s website and the app help users across 500 cities to locate routes, navigate including biking, walking and transit. The app claims to be the top ranked app across Android and iOS devices.
These are the latest deals made by Apple. The price of deals was not revealed. Apple provided its typical statement, we have always been acquiring startups, and we do not reveal the purpose and intentions of acquisitions. These acquisitions are promising and would fortify Apple’s effort to compete with Google map.