There is a template based design which is identical and might be unable to fulfill your especial needs. If you opt for uniqueness then customization is the only way that remains open for you.
Custom website design offer a combination of design and content in favor of unique identity of your company, branding of your company. With custom design you have opportunity to place your products or services strategically to attract more customers and expand your business at new high. If you want to survive in the fierce competition then you have to choose the path of custom website design.
Custom website design is a combination of your likeness. You can design as per the need of your company, design that fit into your own criteria there is no obligation to accept ready made design as happens in templates. You can try your own tweak and tricks. You can run your own strategy to attract customers.
If web design is made with ample care and with professional approach then you would be step ahead in the cutting edge competition. It would be quite different than your competitor and more functional in terms of functionality. You can protect the uniqueness of your design with the help of copyright laws.
There is enough competition in designing field and you can take benefit of it by bargaining the prices for custom design. You will have an affordable package with the best company for your custom design.
There are some precautions you have to take during custom designing. Navigation is an important part so carefully chart it so not only your customer can access easily whatever they intend to but search engines too can reach at any page with an ease. For navigation there is a rule of two clicks means your customer must reach at its target with just two clicks.
Another thing is Flash. Avoid the excess use of Flash because it not only slow your downloading time but also unfit for search engines in long run. Adaptability and scalability also help in custom design. You can scale in functionality of your website at any extent. Freedom of choice of language is another advantage with custom design. You can create website with PHP and add CMS with either WordPress or Joomla with joomla web design. This kind of freedom is not possible in template base design. SEO practices are easy with custom design. You can place title, description, keywords, etc as per your wish and can generate SEO friendly URLs in custom designing.
In competitive age custom design is fast enough so you don’t need to wait for a long period to make custom design.