Website is an online presence of your business, products and services. If you want to grow your business horizontally and vertically you need good structured custom website design for your business. It must be user friendly and attractive so it can convert your visitors to your loyal customers and increase you revenue.
Here are some important tips regarding to your custom website development.
This is the very first step to give a name to your business. You have clear idea about your business so you can choose appropriate business name for your website. Now select your business name as website name. Now register your domain. Remember you should include your business keywords in domain so it becomes searchable.
Loading time for website is an important SEO factor as well as design factor. Google consider loading time while ranking your site. Therefore, try to keep it reduced. You can avoid Flash intro or lengthy headers in Flash on home page as well as other pages. Use Ajax based coding for animations etc. so your site has lower loading time. Avoid high resolution images which take lots of time to load.
Use subtle design and highlight important content. Design should not overlap your content. Simplicity is the best answer for good and effective design. Content is king so try to give fresh and updated content for your website. If you have ecommerce website use enough images to draw a complete picture of your products or services.
User friendly navigation is an important factor to attract visitors, keep the visitors and attract the search engines at your website. It must be simple and easy to operate, so your visitors can find the information, product and services easily and quickly. Everything must be two or three clicks away. Navigation links must be prominent than the design so user can find links easily.
You website must be SEO friendly so you can increase your visibility. Run thorough keyword research and make your content keywords rich. Give appropriate titles, insert keywords in titles, use Meta descriptions for your pages, and alt tags to your images. Generate SEO friendly URLs for your pages.
The user interface should be able to strike an effective balance in legibility, color schemes and texture to make the webpage look appealing and comprehensive. Never allow pop-ups and flashy advertisement on your site. Regularly analyze you website.