Yahoo! store is the most viable option for creating online identity for medium and small business. It is a recognizable place for products and services online. With Yahoo! store you can get good visibility due to Yahoo! platform. You can get great number of visitors and hence lucrative business.
If you want to create an online identity of your business then hire an online Yahoo! store builder. While you are hiring a online store builder take care of few things. The first thing is experience. If you hire a novice and inexperienced Yahoo! store builder then you will not be able to put your project in the market within your time line or you won’t be able put it in the market at all. In short you are to hire an experienced Yahoo! store builder for your dream project. You can judge their experience by looking at the portfolio of the Yahoo! store builders. Check the portfolio thoroughly and check references and testimonials. Especially, look that he or she has build project similar to your ideas.
Experienced online Yahoo! store builders will take care of your project and reduce your burden a lot. They will take care of navigation first. Your navigation should be user friendly and search engine friendly. Products and services should be located in proper categories. You will have more than one navigational access of your products means there are Bread Crumbs and main menu both show same product. With Bread Crumbs you can know your location in the site.
Apart from navigation your online Yahoo! store builder will take care of content. All images should have alt tags so search engine can found your images with an ease and you can get better visibility. Textual content are important in an ecommerce store therefore, they will infuse proper keywords after through keyword research. Keywords density and spread of keywords should be proper.
SEO friendly Yahoo! store has good business so make your store SEO friendly by adequate measures. Take care of titles, Meta tags, etc. Try to generate SEO friendly URLs so your store has better visibility in search engines. If you use Flash then use SEO friendly Flash so you never lose your page ranks.
Payment is the core activity in Yahoo! store. Check whether your Yahoo! store builder is familiar of your regionally viable payment gateways. There are payments gateways which are region wise popular and used by users. Checkout process is vital in customer satisfaction and trustworthiness so tell your online Yahoo! store builder to make it user friendly and easy.