Have you ever wondered how many public and private events and weddings happen in a single day across America? The numbers are outrageous and there is no specific platform to manage all things event related. The idea behind Gatzbe was to get all possible stakeholders together on a single platform to enhance the overall experience of an event from start to end.
“According to the bureau of statistics, the event and conference industry is booming & can be expected to expand another 44% by the year 2020.”
Our first instinct when designing any solution is to identify the users and then balance both the end users desires and our client’s business needs. We first identified the four main users
Next we moved on to identifing various features that would enhance the UX of the entire app. We outlined the user journey of all three users through mindmapping their entire user flow.
When we get down to designing any product, our team of UI/UX designers take over and get a firm understanding of the features and how they need to be visualized and integrated. To achieve that we moved onto creating wireframes
Before moving onto visual design we took care of a few major aspects to make the user experience truly remarkable and unlike any other platform.
We ensured that our users can achieve and complete tasks that they intend to with minimum effort. To achieve that we designed the website and app in a way that the user can get maximum information with minimum clicks.
As there’s a wide range of vendors that come in handy during any event, The client and our team did a detailed listing out of all the possibilities and ruled out each vendors scale of service to ensure the utmost user experience for everyone involved.
As the event industry still largely functions on offline bookings, it was important for our team to keep the challenges faced by vendors and venue providers in mind. For that we incorporated an option where providers can select dates on which they are sold out outside the Gatzbe platform.
One of the other things we did to keep the UX seamless and in touch with the idea of fabricating event experiences was designing a common registration and login for all three users. Even though the client wanted separate logins we designed a common registration and login for all three users.
We decided to introduce a promotional strategy for all three users in the app. If the vendor or venue provider wanted to appear right on top of the search feed or the host wanted booking preference over others, they could pay more and benefit from the service.
We create designs that change norms and please users because we believe that if a design isn’t visually pleasing then users will quickly judge to not use the platform.
We tried and tested various colours and themes for the platform. After using thematic UI references and playing around with different representations, we had a revelation about our clients specific need. So we went above and beyond to deliver just what he needed.
The client wanted the theme to be inspired from the movie “The Great Gatsby”, which is also where the name comes from. “Gatsby” also means extravagant and that’s what we wanted our design to reflect.
We went with a combination of black vs gold and mostly all bold and ethereal colours which gave a royal and elegant touch to the platform. We also wanted to give a celebratory emotion to our design so we kept the look and feel very lively yet sophisticated.
The typography was also done in a way that it wouldn’t overwhelm the user and would create a sense of excitement of something good coming up.
“ For us, good design is definitely what works well but also that specifically looks good. Yes, even the other wayround.
I am excited to go forward with the current design of the GATZBE app. It has been such a great and informative process to work with team IndiaNIC and I’m excited to move forward and get this launched! Thank you