Why Mobile App Design is the Reason Behind a Successful App?

By Abhishek Amin Dec 18, 2019, 9:06:41 AM , In Mobile Apps
Why Mobile App Design is the Reason Behind a Successful App?

What is needed for your app to make it successful? You’d also say that acceptance from the target users with rave reviews on Google Play or App Store will do nicely, right? Albeit, many other factors like quality coding using the best technologies into mobile app development can be considered to deliver a quality mobile app, but that is not enough to make an app a ‘Success’. However, it is the UI/UX aspects in mobile app design services (that is a springboard) which actually makes a successful mobile app.

Businesses of all sizes, ranging from startups to enterprises, are tending toward having a custom Android mobile app or iOS app developed for their businesses. This is because the world and its people are going mobile.

A stunning fact about the usage of mobile depicts that the number of mobile app downloads is said to reach up to 353 billion a year by 2021, reports Google.

As a result, this brings huge responsibilities to the top mobile app development companies who give paramount importance to mobile app design process before the coding process starts. The focus remains on the mobile app UI/UX design services and process given the fact that most of the problems after the app delivery are a result of design issues only.

What is UI Design in a Mobile App?

The full form of UI is User Interface. A mobile app UI design presents the looks and feel of the app when a user uses or interacts. Business-oriented UI design services are mainly focused to give an easy-to-use, appealing and engaging user interface considering the target users of the mobile application. It is very important for UI designers to brainstorm and understand the customer’s business goals and target audience in order to analyze the graphic design to make it relevant and user-friendly.

In short, UI in a mobile app is what users use to interact or engage.

What is UX Design in a Mobile App?

The abbreviation UX stands for User Experience. Your brand image depends a lot on UX design. The primary vision of UX designers is to create a platform using graphic designs that provide the best experience to the target customers. UX designers also need to work in collaboration with UI designers to research and gather information, understand business goals and target customers to illustrate and present the most relevant graphical designs to boost app experience. UX design services include a roadmap that presents a user’s journey through the web app or mobile app.

Hence, UX in a mobile app is what users feel while they access it. It is all about the emotions of the users.

We at IndiaNIC, have our own way of working with global brands and businesses. We insist our clients go for the ‘Discovery Workshop’ which helps clients to save huge costs on mobile development with 100% project delivery success with guaranteed satisfaction and quality.

Read More:  Explore the Benefits of Discovery Workshop with IndiaNIC

Importance of 5E Design Model for Mobile App Design Success

As far as a working methodology at IndiaNIC is concerned, our expert UI/UX designers work with the core concept of the 5E experience design model shown above. Whether that is to design a module in a large mobile app or a small scale mobile app development project, it is the job of UI/UX designers to apply this model into the thought process.

Before stepping to the plate of the 5E design model, the UI/UX design team creates ‘High Concept’, which helps us to create curiosity and engagement from the user’s perspective. Once this part is done, we start building the experience with all the touchpoints where the UI/UX design team participants will interact with the experience.


A thought is given to understanding the core factor that captures user attention and awareness to feel the experience.


Creating a user journey that users will go through while entering to the app experience and passing the process from one context to the next.


An interactive, appealing and user-friendly cluster of activities with which users will engage and experience a simplified journey.


A simple yet subtle ending of design experience for the users.


Something unique can be thought here by the UI/UX designers to send customers away to boost the chances of customer retention and loyalty.

This practice of implementing the versatile 5E experience design model increases the chances of a mobile application to be a success. Because there are user perceptions and experiences involved by the expert UI/UX designers, all the complexities and other design issues are bound to get nullified in time.  

Factors Behind a Successful Mobile App Design 

1. UI & UX Can’t be Compromised Individually

Having learned already about the UI and UX, it is fair to say that delivering a great UI to the mobile applications is just not enough to please the customers. UI also includes the overall functionality of the app which involves a lot of design sprint practices to craft a perfect UI for any mobile app.

Having a great UX but an average UI will not help. Hence, it is vital for UI and UX designers to team up and create engaging yet beautiful user experiences through a strategic mobile app design process.

What is Design Sprint Process? Importance of It

Design Sprint is a process for understanding and answering critical business questions through design, prototyping, and testing ideas with users. It helps mobile app development companies and mobile app developers to gain a clear vision of the goals upfront. It helps in making the important decisions beforehand and to solve complex problems faster. As a result, a strategic UI/UX design thinking can automatically help in saving time and development costs.

2. A Great User Experience is the Key to Success for Mobile Apps

The success of any mobile app depends on the overall mobile app experience and feel of it. Customer experience is a springboard to the success of mobile apps. We all are the users of at least one or many mobile applications and we keep recommending those apps to our friends and family. All the goodies are a result of our very first interaction with a mobile application, that’s where the importance of strategic UI/UX design services comes into the picture and plays a crucial role.

3. Meeting User Needs for Complete Customer Satisfaction

It is extremely important for business owners to analyze and implement strategies to know your customer needs. It is needless to depict the fact that happy and satisfied customers lead any business to the pinnacle seeing off the competitors. 

It is the job of the UI/UX designers to understand the importance of it and deliver amazing graphical designs with the latest and trending technologies to enhance the overall user experience. Positive reviews on the App Store and PlayStore will boost the conversion rates and increase the number of target customers.

4. Hiring Experienced UI/UX Designers

For any business or a startup looking to develop a cross-platform app, Android or iOS app, giving paramount importance to UI/UX design part must be a priority. It is a common goal for all businesses to see off the competition with unique mobile app design and development.

Consult a Top Mobile App Design Agency

As a result, the first step is to consult a top mobile app design agency and explain your business goals. We at IndiaNIC, help businesses to elevate with our experience of 20+ years by creating the most unique, appealing, engaging and responsive native and hybrid mobile applications to deliver exactly what our clients expect. Our clients gain benefit from our ideation, design sprint methodology and creative workshops specifically focused on the business goals to design, develop and deliver a meaningful digital product or system.

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