In today’s competitive era when businesses across the world are driven by the web presence, you need to reconsider the ‘set it and forget it’ approach for your existing business site. These days, web standards are much higher than ever, and the custom web development process is thriving with new advancements. Therefore, older websites are now not in a state of competing with up-to-date ones. Even if your website is a few years old, it is fairly out of sync with the current criteria for an effective website.
Nowadays, web developers consider many factors while developing or redesigning a website and keep changing business requirements in mind. As the best website practices keep on evolving with time, your existing website may not remain efficient in gathering traffic or generating leads, which is a fundamental function.
The revamping of your website is done by focusing on this function and helps you get a successful website by following seven aspects:
1. User-friendly Design
Responsive web design is a norm in the mobile-dominated scenario. But, that’s not all. The design of your website should showcase your brand while targeting a specific audience. If users don’t find your web design friendly, then chances are fairer that they will never return.
Web design is also one of the deciding factors for SEO and digital marketing. It is better to rely on experienced web developers who are expert in using technological advancements for attracting prospective customers. Even if your existing website looks great, it has no use if it lacks the proper structural components including metadata and redirects. Search engines may punish such websites with lower rankings.
2. Enhanced Safety
We are living in the period when online threats have increased in both quantity and complexity. It is, therefore, necessary for you to give security an utmost importance. One of the biggest cyber threats is a botnet(also known as a zombie army). Botnets can automatically detect the vulnerable websites and take over such websites in a lightning speed. You can protect your website from such online attacks through an SSL certificate (HTTPS) that encrypts the search traffic and protects your users.
What’s more, an SSL certificate is your ticket to get higher ranking for a website because search engines prefer SSL-certified websites.
3. Regular Maintenance
Website maintenance services include integrating security upgrades and new features in your website. You can get your website checked for plug-ins, modules, and software to keep it up and running. As older websites have limited options for implementing changes, it is better to make it updated with evolving Internet trends. Regular maintenance can enable your business site to work seamlessly across the devices and offer a pleasant user experience.
4. Seamless Performance
Have you ever thought about your website’s page load time? It is necessary for you to know how fast it opens and how well it is ready for heavy-traffic days. Standard performance improvements include optimizing images, editing cache, and fixing bad requests while using a Content Delivery Network (CDN).
People hate slow websites and as they go through many websites in a day, just extra five seconds can make them move on to a different website.
5. Rich Resources
A resource-rich website can entice and retain existing and new customers alike, but before that, you need to get reviewed your existing website for functionalities. If you have a website with complex eCommerce portals, then you need more resources, particularly during traffic spikes. Even an informational website requires useful resources for attracting people.
You should also opt for a load testing of your website after reviewing functionality and then take decisions about allocating extra resources.
6. Captivating Content
High-quality content can play a vital role in your website’s success. Apart from empowering SEO and digital marketing campaign, engaging content can encourage conversions. Old websites have a few pages to outline company information, but it’s not enough. In the challenging business scenario, you need to update the content regularly for attract, engage, and educate users.
Most businesses prefer robust Content Management Systems like WordPress, Drupal, etc. because they offer website owners enough flexibility to edit and maintain content.
7. SEO-friendly Site
It’s time to compare your existing website to a current website. You will find quite different SEO ranking for them. As search engines have become smarter and more precise in ranking with time, and Google brings updates now and then, you have to make your website SEO-friendly for gaining higher rank.
You need to keep pace with the current SEO trends and update your website for the same for improving the visibility of your website.
Still, many business persons sit on the fence with older websites. Any low-cost web redesign solutions cannot serve your purpose of getting noticed on the web, and you may end up with less visibility and less traffic that can impact your RoI negatively. Remember, appearance and performance of your business website can make or mar your company’s web presence, and you need to update it regularly for staying ahead of the curve.