Advertising campaign analysis app

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Client needs a web application where it can onboard a Company who can visualize the Advertisement data on Campaign. It can onboard the Agency who can onboard their own client companies who want to visualize their product Advertisement data via campaign.

Media Management Data Accuracy Data Consistency Structured Data Permission Management Advertising Campaign Targeting Google Location Integration DMA Targeting Campaign Optimization Targeted Marketing County-Based Campaigns
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Project Objectives

The project aims to build a web application for companies and agencies to onboard clients, manage campaigns, and visualize advertisement data within a centralized platform.

The project objective is to develop a web application that allows companies to onboard and view advertisement data for their campaigns. The platform will also enable agencies to onboard their client companies, providing them with the ability to visualize their product advertisement data within the campaign framework.

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Problem Statement & Challenges

The client faced challenges in managing multi-level data integration, implementing a dynamic role-based permission system, and ensuring accurate linkage between campaigns and diverse media types, each with unique requirements, which made their existing processes complex and inefficient.

  • The client faced several challenges in managing their complex manual data systems.

  • Handling multiple levels of data, including states, counties, and DMAs, made data integration and consistency difficult manually.

  • They struggled with implementing a dynamic, N-level role-based permission system that could accommodate varying user types and hierarchies.

  • Linking campaigns with their respective media types was challenging due to the unique characteristics and requirements of each media type.

Project Approach / Solution

We analyzed the client’s needs to develop a user-friendly document upload interface with real-time updates, secure user verification, and compliance with data regulations. Key features include a modular media management system, hierarchical data structuring, dynamic role management, and Google location integration for targeted campaigns. Rigorous testing ensures reliability and security.

Requirement analysis

We carefully analyzed the client's needs, focusing on a user-friendly document upload interface and real-time status updates.

Design and development

We designed an intuitive interface, and implemented securely verifying user detail.

Compliance and security

We ensured compliance with data protection regulations and incorporated robust security measures such as encryption and access controls.

User experience optimization

We prioritized a smooth user experience, considering responsive design, accessibility, and incorporating applicant access.

Testing and quality assurance

Rigorous testing was conducted to ensure functionality, reliability, and security.

Deployment and support

We deployed the solution and provided ongoing support to address any user queries or technical issues.

Modular Media Management

Created separate master entities for Retail Media and Out Store Media to streamline management and data retrieval.

Hierarchical Data Structuring

Utilized a structured approach to manage states, counties, and DMAs, ensuring that data relationships were maintained across different levels.

Dynamic Role Management

Developed a robust, flexible role and permission system that allows administrators to define and modify access at multiple levels, ensuring secure and appropriate access to resources.

Campaign and Location Integration

Integrated Google location services with the project to enable precise targeting and campaign creation based on selected DMAs and counties.

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Key Benefits

Streamlined Media Management

Simplified the process of managing different types of media, allowing for quick and efficient updates and retrievals.

Enhanced Data Accuracy

Improved data accuracy and consistency through structured data relationships and comprehensive data management practices.

Flexible Access Control

The dynamic role-based permission system allows granular control over user access, enhancing security and operational efficiency.

Improved Campaign Targeting

The integration with Google location services and the ability to manage campaigns based on DMA and county data enables precise targeting, improving campaign effectiveness.

Result

The project successfully managed a complex advertisement ecosystem, providing a unified platform for handling multiple media types across different geographical locations. The dynamic role-based permission system enhanced security and operational control, while the campaign and media management features improved the efficiency and effectiveness of advertising strategies. The system’s reporting capabilities enabled stakeholders to gain insights into campaign performance and media utilization, supporting data-driven decision-making.

Services Offered

  • Admin Design Prototype
  • BRD (Discovery phase)
  • Backend Development
  • QA and Software Testing.
  • AWS server support

Technology Used

  • Laravel (Backend)
  • MySQL (Database)

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