Centralized CRM Solution for Institutes & Students

With a global network of 50,000 preparation centers, impossible to run with a manual management system, Cambridge English assessment handled us the task of coming up with an effective management solution, a centralized CRM based Web system.

Project Brief

Based on our client’s request, our team developed a complete CRM based appealing yet easy-to-use web system axed on super-admin, B2B and B2C functionalities. It enables users the freedom to conduct English examinations, manage Emails & SMS marketing campaigns for students and other users, retain current user base and keep track of all the authorized centers aligned to Cambridge’s main admin institute.

Challenge Faced

Sendgrid email analytics to render statistics in a short time.

Meant to ensure the most efficient business management, developing this CRM system made us face the challenge of aligning different inquiries in a short deadline, creating a robust email analytics system enabling statistics extraction and assuring SMS status using Twilio. Our team faced the Challenge successfully and gladly!

Our Strategy

Creating a 4 level structure system consisting of Super-Admin, Authorisation center, Preparation center, and Students/Parents. Every preparation center will be aligned to an authorized center and all the authorized centers are aligned to Cambridge as the main admin institute.

Key Benefits

  • This app can save a lot of time people would spend on looking for the right information and directions in a large scale event.
  • Increased event attendance and better interaction can be made possible through the app.
  • An increase in team & participant productivity could facilitate better communication and collaboration.
  • Event budgets could be managed through the app.
  • All in all the app can reduce workload for the organizer & provide a better experience for the visitors.

Our web team worked in close collaboration with client to deliver a fully functional CRM solution.


The prototype was put into test by experts & Cambridge admin staff. After having confirmed positive feedback, the flawless CRM based web system was delivered successfully in the best delays and cost. We kept an active touch with our satisfied client for further needs and inquiries.

Technology Used

Next Project

Digital Platform