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Project Objectives

The primary objectives of the KeepSakeQR project are to develop a user-friendly eCommerce platform that enables customers to easily personalize plaque boards with text, images, and multimedia elements. By integrating a QR code feature, the project aims to enhance customer interaction through direct access to online media albums linked to their customized products. Additionally, the platform seeks to increase sales by providing an innovative and engaging shopping experience while fostering customer loyalty. Ultimately, the project aims to expand the client’s market reach and establish a strong online presence in the personalized products sector.

  • To develop a user-friendly eCommerce platform for direct consumer sales of customized plaque boards.
  • To enable customers to personalize their orders seamlessly, enhancing user experience and engagement.
  • To integrate a QR code feature that links to an online media album for enhanced interaction with the product.

The KeepSakeQR project aims to create an engaging eCommerce platform for personalized plaque boards, featuring user-friendly customization and QR code integration to enhance customer interaction and loyalty while expanding market reach.

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Problem Statement & Challenges

We created a detailed project roadmap through discovery, guaranteeing clear direction from conception to completion and successfully addressing all usability and compliance issues.

Prior to starting the project, the client presented the following difficulties for us to overcome:

  • Integration of Customization Features: Ensuring a smooth interface for users to customize their orders while maintaining an efficient backend process.
  • QR Code Functionality: Developing a reliable system for generating QR codes linked to multimedia content, requiring secure access mechanisms.
  • User Experience Design: Creating an intuitive and engaging user experience that encourages customers to explore and purchase products.
  • Market Competition: Differentiating the platform from existing eCommerce solutions and capturing consumer attention in a crowded market.

By effectively handling these difficulties, a reliable and user-friendly web portal that satiated the client’s needs was created.

Project Approach / Solution

This project emphasizes user research and design to create a visually appealing and user-friendly platform tailored to consumer needs. By integrating robust eCommerce features and dynamic QR code generation, we ensure a secure, customizable experience while maintaining high standards through thorough testing and iteration.

User Research and Design

Conducted in-depth user research to understand consumer needs and preferences, leading to the creation of wireframes and prototypes that focus on usability and aesthetics.

Platform Development

Utilized a robust eCommerce framework to build the platform, ensuring it is scalable and secure. Integrated features for product customization, including text editing, image uploading, and multimedia embedding.

QR Code Generation

Developed a system for dynamic QR code generation linked to user-customized products and media albums, employing secure access protocols for album viewing.

Testing and Iteration

Implemented rigorous testing phases to identify and rectify potential issues, ensuring a seamless user experience before launch.

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Key Benefits

Enhanced Customer Engagement

The ability to customize products and access an online media album fosters a deeper connection between consumers and their purchases.

Increased Sales Opportunities

The online platform expands market reach, attracting a broader customer base and driving sales growth.

Strengthened Brand Loyalty

Innovative features and a user-friendly interface encourage repeat purchases and enhance customer satisfaction.

Result

  • Successful launch of the KeepSakeQR platform, with a user-friendly interface leading to a 30% increase in online orders within the first three months.
  • Positive customer feedback on the customization options and ease of use, resulting in higher customer retention rates.
  • Establishment of a new revenue stream through direct consumer sales, positioning the client as a competitive player in the eCommerce space for personalized products.

Services Offered

  • Design & Prototyping
  • Front-End Development
  • Back-End Development
  • Quality Assurance & Software Testing
  • DevOps & Deployment

Technology Used

  • Magento(Admin Panel)
  • Magento(Front Development)

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