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TashbyT

The TashbyT project involved the development of a unified hybrid digital platform that serves multiple purposes:

Tash eCommerce Platform: A marketplace for cosmetic products, offering transparency and authenticity.
Tash Journal: A space for tutorials, editorials, and content creation where artists can share their journey.
Tash Community: A loyalty program and community platform where users can interact, provide reviews, and earn rewards.

The primary goal was to create a seamless platform that enables users, brands, and artists to interact and grow within a unified digital ecosystem.

eCommerce
Cosmetics
Content Platform
Loyalty Program
Mobile & Web Applications
User Engagement
Community Building
Product Reviews
Digital Marketing

Project Objectives

eCommerce Platform: Build a cosmetic eCommerce platform to provide users with genuine products and help new brands expand.
Content Creation (Tash Journal): Develop a platform where artists and the Tash team can upload and manage creative content, tutorials, and product-related articles.
Community Engagement: Create a digital community where users can contribute product reviews, earn rewards, and engage with other members.
Loyalty Program: Implement a loyalty program with a point-tracking and redemption system.
Transparency: Ensure utmost transparency in product quality and reviews to build user trust.

Problem Statement & Challenges

Disjointed User Experience: Existing platforms lacked cohesion, making it difficult for users to navigate and brands to showcase their products.
Limited Community Engagement: There was no structured approach to building a community around cosmetic products.
Transparency Issues: Users were skeptical about product authenticity and reviews.
Managing Multiple Stakeholders: Coordinating between users, brands, and the Tash team was cumbersome without a streamlined solution.

Project Approach / Solution

The approach ensured the development of a user-friendly, transparent platform tailored to the client's needs..

eCommerce Platform

Built an intuitive system with features like product browsing, secure checkout, and product management, ensuring transparency and user trust.

Tash Journal

Developed a content management system for publishing tutorials and articles linked to products.

Community Engagement

Created a community interface with loyalty programs, allowing users to review products and earn points.

Business Logic & Transparency

Implemented workflows for transparent product reviews and backend processes for efficient product management and user engagement.

Hybrid Platform

Delivered a seamless web and mobile solution, ensuring consistent user experience across devices.

Key Benefits

Enhanced User Experience

The platform provides users with a seamless and engaging experience across multiple devices.

Increased Trust and Transparency

Implementing stringent business rules for product reviews and ratings has improved user trust.

Community Growth

The loyalty program and engagement features have facilitated the growth of a vibrant community, helping both users and brands.

Scalable Infrastructure

The back-end system is scalable, allowing the platform to expand and accommodate more users, products, and brands as it grows.

Result

The TashbyT platform successfully launched as a unified solution for eCommerce, content creation, and community engagement. Key outcomes include:

Increased Sales and Brand Awareness
User Engagement.
Transparent Reviews and Ratings.

Services Offered

Front-End Development
Back-End & API Development
Quality Assurance
Deployment & Maintenance

Technology Used

HTML, CSS, JavaScript
React Native
Node.js
MongoDB
Payment gateways
Shipping providers

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