Responsive Web Design

There has been a dramatic shift toward browsing the Internet from an old fashioned desktop to trendy smart devices. The study confirms the prediction that the mobile websites will be bigger than computer websites by 2015. Nevertheless, this transformation has already begun as more and more clients do ask their websites to be built in a way that the pages remain intact on the display screen irrespective of the device they are browsed through.

While the screen resolution is an essential factor in web designing, the webpage built exclusively for desktop may lose its alignment and the elements on it may go haywire. Responsive website design refers to a webpage that can adjust itself with its elements as per the screen size. This said whether the webpage is browsed through a big screen TV or a smart phone, it will have same look and feel on both display screens.

Our Approach

We think this as a paradigm shift and thus approach it differently. We focus more on digital strategy while building responsive web design. Keeping the users in mind, we execute the responsive design that obviously won’t have all content when browsed through smaller device but then it will not fail carrying the gist of the elements.

We understand the psychology

Do you know that the type of difference between the websites for desktops and those for smart devices and phones is psychological difference! This difference affects the amount of attention the users pay while browsing the websites on smart gadgets.

Generally, browsing through smart gadget is done to surf websites on-the-go. The user does not have time to go through each of content on the screen and the display screen does not house what all could be seen on the desktop. This said if the website fails to deliver important message (say sales pitch or a ‘Buy Now’ button) on the small screen, the purpose of having website does not get served.

We understand user’s psychology and select the elements accordingly; because on a small screen, the website should display only essential content that is required to convey the message leaving everything else hidden. We just study this and build responsive website design.

We understand the technology

Responsive designing requires technological skills and good resources. We have both. Our responsive web designers do keep Mobile First in mind while developing adaptive designs. With more than 50 expert web & graphic designers, our teams consists of innovative coders in HTML5, XML, CSS3, and everything that is required to develop responsive website design with sharp resolution

We focus on Progressive Enhancement that enables the webpage to evaluate the capacity of the device first and then load only selected elements that are supported. In simple words, if the visitor browses the webpage through bigger device like a desktop computer, the website would load all the features but then for mid-sized or smaller devices like iPhone or Windows Phone, it’ll display only crucial content of core elements (Refer to the figure above).

Our Responsive Design –Cozy on any digital landscape

We work hard on creating layers that are flexible and go smooth on any size of screen. Also, our responsive designers organize content using a streamlined interface which is essential in this technology. This improves the users’ experience on PC tablets, smart phones, and every other platform. Simplicity here is difficult, but we achieve it using psychology, ergonomics and latest tools available for web designing.

Highlights of Our Responsive Website Designs

We create a miniature of the website that fits to every size of display screen without messing up the core elements. We have robust methodology to follow that tests the websites on different devices and shows their scalability. Below mentioned are few features of our responsive website design that make us different.

• We don’t simply boil-down the desktop site into mobile website. We study the elements and understand the business objectives first
• We have in-house teams of web designers, graphic designers, 3D graphic designers, and multi-media experts that make a total over 200
• For smartphones, we keep the rule of ‘one eye, one thumb’ in consideration before developing responsive website
• Our designers are up-to-date with latest programming in web designing such as Responsive Java Script calls and the like
• We differentiate layers over complexities and develop adaptive website accordingly
• Smaller screens require simple yet convincing designs, we provide it
• We keep layout and navigation pattern in mind
• We develop from the scratch and also help refitting existing websites
• Our digital strategy changes as per the requirement

If you own a website of any kind, responsive web designing is a mandatory matter to keep the purpose. Hire experts in adaptive website designing from IndiaNIC and reach every user browsing on any device.