Responsive Website Design
There has been a dramatic shift in the browsing habits on the internet. The habits have taken huge leaps from an old fashioned desktop to trendy smart devices. By 2015, mobile websites will be largely preferred over computer websites. This transformation has already begun as clients demand responsive designs that support multiple screens
Google recommends it
In Google Webmaster’s blog, it has been clearly mentioned that non-mobile-friendly sites will lose their ranks on SERPs (Search Engine Result Pages).
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.
The screen resolution is an essential factor in web designing. The web page is exclusively built for desktops, but it may lose its alignment and elements when accessed through a mobile device. Thus, it becomes imperative to embrace a responsive web design. Responsive web designs refer to a web page that can adjust itself with its elements as per the screen size. Irrespective of the screen size and display parameter, the look and feel across multiple devices remains consistent.
We think this as a paradigm shift and thus approach it differently. We focus more on digital strategies while building responsive web designs. Keeping the users in mind, we execute the responsive design that obviously won’t have all content when browsed through smaller devices, but then it will not fail to carry a gist of the elements.
We understand the psychology
The difference between websites for desktops and those for smart devices and phones have a psychological impact. This difference manipulates the amount of user attention a web page is able to acquire.
Generally, browsing through a smart gadget is done on-the-go. The user does not have the time to go through each and every piece of the content. Moreover, limitations of the display screen take away the luxury of viewing the content as on the desktop. Thus, if the website fails to deliver the important message (say sales pitch or a Buy Now button) on the small screen, the purpose of having a website is not fulfilled.
We understand the user’s psychology and select elements accordingly. On a small screen, the website should display only important content that is required to convey the message leaving everything else hidden. We just study this and build responsive website design.
We understand the technology
Responsive designing requires a unique blend of technical skills and experience. Our responsive web designers consider the mobile ecosystem first while developing adaptive designs. With more than 50 proficient web & graphic designers, our team comprises of innovative coders in HTML5, XML, CSS3.
We focus on a progressive enhancement that enables the web page to evaluate the capacity of the device and load the elements accordingly. If the visitor browses the web page through a bigger device, like a desktop computer, the website would load all the features. On the other hand, if the website is accessed using a mid-sized or smaller device like iPhone or Windows Phone, the website will only display the important content and core elements (Refer to the figure above).
Our Responsive Design –Cozy on any digital landscape
We work hard in creating layers that are flexible and go smooth on any screen size. Also, our responsive designers organize content using a streamlined interface which is essential in this technology. This improves the users experience on a PC’s, tablets, smartphones, and every other platform. Simplicity here is difficult, but we achieve it using psychology, ergonomics, and the latest tools available for web designing.
Highlights of Our Responsive Website Designs
We create the website that fits in every size of the display screen without messing up the core elements. We have a robust methodology to test the website on different devices. Below mentioned are few features of our responsive website design that make us different.
- We don’t simply boil down the desktop site into the mobile website. We study the elements and understand the business objectives first
- We have in-house teams of web designers, graphic designers, 3D graphic designers, and multi-media experts that make a total over 200
- For smartphones, we keep the rule of ‘one eye, one thumb’ in consideration before developing responsive websites
- Our digital strategy changes as per the requirement
- We develop from scratch and also help refitting existing websites
- We differentiate layers over complexities and develop adaptive websites accordingly
- Smaller screens require simple yet convincing designs, we provide it
- We keep a layout and navigation pattern in mind
If you own a website of any kind, responsive web designing is a mandatory matter to keep the purpose. Hire experts in adaptive website designing from IndiaNIC and reach every user browsing on different devices.