There are many mainstream platforms that cater to tourists, but very few that provide inspiration for travellers as well as help them share their experiences. My TraX app aims to solve this problem and provide a platform for avid travellers around the world.
Our client, two Australian sisters who are very passionate travellers themselves have been documenting their trips since years. Sadly they didn’t have a platform where they could keep detailed track of the trips they did in the past or were going to take in the future. They also often got their friends asking them to share their trip itineraries with them. The clear need of the moment for them was to design an app that simplifies and enhances travel plans for everyone.
When they came to IndiaNIC, they simply told us “ they want to design an app for travellers”. It was their brainchild and they wanted the help of our business analysts and expert UI/UX designers to brainstorm and come up with an app that was functional, easy to use and provided a great user experience to travellers alike.
After ruling in our clients passion and laying out the scope of the project, we went on to further enhance the idea as per her expectation. What we wanted MyTraX to do was enhance travel experiences. The app will allow its users to document their entire “TraX” in one place. They can create their profiles based on their interests and travel styles. We wanted to make planning easier so we wanted the app to be designed in a way that it would give inspiration to like-minded travellers, their experience and suggestions.
“Millennials and younger people” being the target audience, the client had a very clear vision for the solution; she wanted to change the world around travel inspirations.
Since there are several applications and platforms that allow you to find and book a tour. These often give you inspiration and sell an all inclusive package for the best price. Such platforms are aimed for tourists! We aimed to create a social media platform for travel enthusiasts, backpackers and globetrotters.
The biggest challenge for us was to identify how we were going to separate travellers from tourists. To get a modern, friendly and fun app we first created user flows to simply map out the user journey.
To design a highly interactive app we also went on to analyze the level of knowledge users had about the service they are using and what they want to achieve with the help of MyTrax.
We believe that to transform any idea into something functional and useful, we need to go beyond requirement gathering to fully understand the scope and vision of the product. So we wanted our clients to get heavily involved in the design process and were not afraid to work that extra mile to get better results.
We started off by sketching a few wireframes to capture the requirements and lay the idea. The idea of wireframing was very appealing to the client, as she was excited to see the skeleton of her actual product being framed. It also helped broaden her perspective about the idea and give real time inputs and feedbacks on Invision.
What made the UX so incredible was that a user could filter a trip by their Interests. We used this feature to bring in the “fun element” of the app. We added line icons to represent each interest which appeared in several places throughout the app. By adding this feature we even prioritized what information is more important for like minded traveller and what they should first see based on their preferences.
Next we curated a dairy option for travellers to document their entire trip detail. The dairy can be maintained daily as per the trip itinerary on My TraX calendar . We wanted the dairy to look and feel like a real one, just so much better where travellers can even upload pictures from their trip.
The idea was to not only create trip dairies but also be able to share it with other friends you follow on MyTraX. We introduced a share on facebook or export dairy in PDF option for users to be able to quickly inspire other travellers. We wanted to keep it minimal yet user friendly.
We designed a built-in map for the app so travellers can get a clustered view of places they’ve been on the map itself. They can go back in time and view all their TraX on the world map. This not only enhances the UX but also gives a thematic look and feel to the app.
Then came the interface and visual design.The biggest challenge we faced here was to make the app clean and fun at the same time. A simple typeface was selected with purple as the primary color to create energy.
After the design phase was over, we built a static website to tell the users what MyTraX is all about. We used short text segments and more visual images to reflect the theme of the app.