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Plum Perfect is an intelligent search engine that uses color data in your photos to instantly find makeup that’s right for your coloring. It’s a technology that would enable shoppers to use a photo to instantly locate their best makeup colors anytime, anywhere. Everyone could shop from the comfort of home and buy with confidence. Plum Perfect’s technology scans 60,000+ makeup products to find the perfect matches for your skintone, all it takes is a simple selfie.