Search Engine Optimization related Features
Expandable & Collapsible Menu
An expandable or collapsible menu is one which shrinks a long list of categories on side navigation. When the user clicks on a category, it displays the list of sub-categories underneath that main category. This is helpful in allowing visitors to gain quick look at the department/categories – and also beneficial for SEO.
- All Pages
- Checkout
Alphabetically Categorized Left Navigation
This feature allows you to display alphabetically sorted products based on alphabetic selections at left navigation.
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Front Page Custom Design
The default Yahoo! Store home page is rudimentary, repetitive, and not at all appealing. The run-of-the-mill templates make it hard to distinguish your Store from others. At Indianic, we provide custom-built layouts seamlessly blended with hand-coded RTML templates integrated with advanced features, which are absolutely necessary for a niche ecommerce site. Make an impression with unique Yahoo! Store Front.
- Home Page
Category and Sub-Category Custom Design
The Category and Sub-Category pages in a default Yahoo! Store offer very limited variation. Indianic provides custom-made RTML templates to change the layout for Categories and Sub-Categories based on customer’s requirements. There are number of possibilities that we can provide to list your products and categories in the way you desire without affecting your site’s functionality and usability. A categorized product listing makes it easy to choose from different categories.
- Category Page
Product Page Custom Design
Product information that provides detailed product information is the most important part of your ecommerce store. Indianic can create a custom-built RTML template that allows you put more information in a well-structured manner. We have several RTML features in our kitty that eliminate uncertainties and display the Right Information at the Right Place. Increase your sell and profits by displaying your products in the most efficient manner.
- Product Page
Right Side Column
Right side column utility gives the flexibility to display relevant details such as Best Sellers, Customer Testimonials, Hot Offers, Promo Banners and just about any other information the customer would like to place there. Indianic modifies the structure of your website to accommodate an extra column on the right side to display such marketing elements on your site. We customize Yahoo! Store Templates, so that it can be as unique as possible.
- Home Page
- Category Page
- Product Page
Product Feature Tables from your Database
This feature allows you to specify the product features as a line of sentences and we’ll convert that in to tables or bullet points. This is really helpful to SEO and also for the customers to get a quick glance of the highlighing features that your product has
- Product Page
Product Information displayed on Tabs
Tabs are always a good way to categorize information on the page and make the page use less space, thus making the user scroll less to view details. Tabs also make navigation within the page easier and helps divide the product information in form of sections. Product Info page is crucial and we don’t want you to loose a customer just because of small confusion. Indianic’s expertise with RTML allows you to incorporate virtually anything from text, images and flash within Tabs. Proper formatting in this fashion makes the customers’ shopping experience so effortless that they come back for more.
- Product Page
Basic Blog Set-up (Similar colors and look)
The Basic Blog Setup feature allows you to integrate a business Blog along with your Yahoo! Store. Although the Blog does not have different colors or look, it is a good add-on option for Blogging and covers all the basic blog tools. Blogging helps you in both internal and external communication for your company.
Fully Integrated Blog (Exact look and feel)
Blog is an essential tool for any company doing business on the Internet. The more advanced version of the Basic Blog Setup tool, this enhancement gives your Yahoo! Store blog a corporate look. This blog seamlessly integrates with the look of your Yahoo! Store. Features like Integrated Weblog design can be a very effective way to communicate with your customers and let them know about the forthcoming new products. Have your integrated corporate blog to make an impression!
Bread Crumb Trails
Bread Crumb Trails is an extremely user-friendly navigation and SEO feature that shows your visitors where they stand in the directory structure in relation to the rest of your Yahoo! Store. This utility provides a visual path for visitors so they always know in which section or sub-section they are currently shopping. Bread Crumb Trails are depicted on the top of each page giving your visitors a back track to the index page and all the web pages in between. This simple navigation feature adds professionalism to your Yahoo! Store by making it easier for customers to navigate your website and also dynamically improves your Search Engine rankings.
- All Pages
- Checkout
Custom Error Pages that actually Help!
Try visualizing your visitor getting to a page that does not exist and seeing the annoying ‘404 Not Found’ error message inducing him/her to abandon your website. Now imagine the visitor getting to a web page that does not exists and is greeted with a Custom Error Page that contains your apology, your company’s branding and links to all major page of your Yahoo! Store, similar to the site map. This not only encourages customers to keep browsing your website but also make them feel like you are helping them move about your virtual store. The Custom Error Pages also allows Search Engines to easily make updates to their references and index your site better.
- All Pages
ALT Tags on Product Images
99% of the on-line traffic is generated from Search Engines making it vitally important for you to focus on your Yahoo! Store SEO (Search Engine Optimization). ALT tags enhancement are used to alert Search Engines what that product image is about. Yahoo!’s default ALT tags say “click to enlarge”. This enhancement will replace that with a text-based description of the item image that can be crawled by the Search Engine spiders helping them index your site better. These tags also get displayed when visitors hover over the item image while browsing making your site more optimal. This tag also helps when the image can not be loaded for some reason, so visitors have an idea what that empty space is about. It’s good to do everything you can to help Search Engines direct customers to you!
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Customer and SEO Friendly Site Maps
Your site’s navigation techniques should be composed of features that are the most popular and user-friendly with potential customers. Remember, the easier you make for customers to navigate your Yahoo! Store, the more successful your e-business will be. A well-categorized site map not only makes customer navigation easier, it also assists the Search Engine spiders crawl all the major pages of your Yahoo! Store helping them index your site better. It exposes all your web pages and ultimately your product range to the search engines, so that they rank good for competitive keywords. This RTML enhancement makes your website easy for potential customers to move about and shows relevant information to Search Engine spiders helping you rank better in the Search Engines.
- All Pages
Meta Tags (Title, Keywords and Description)
Maintaining uniqueness is the mantra of premium Search Engine rankings. Search engine spiders scan your web pages looking for unique content on each page that is useful and relevant to the search phrase. Major search engines will rank you higher if your pages contain unique content and meta tags. This RTML enhancement generates unique Meta Tags for each page of your website, thereby optimizing your Yahoo! Store for the Search Engines. Indianic’s Dynamic Meta Tags is directly connected to your Yahoo! Store database file and scans your name, caption, label and abstract. It allows you to create keywords and descriptions on every page on your site and load it dynamically into the Meta Tags, thus increasing your website’s exposure making it easier for potential customers to find your Yahoo! Store.
- Home Page
- Listing Page
- Product Page
- All Pages
Convert all Links to Absolute URL (Base URL)
This versatile RTML add-on from Indianic is focused on making your Yahoo! Store as Search Engine friendly as possible. Search Engine spiders cannot crawl dynamic link URLs once they get dynamic links. This incredibly critical SEO feature converts all your Yahoo! dynamic pages to absolute URLs that the Search Engines can index. It’s a simple remedy that however is critically important. Bear in mind, if your website is easily identifiable by Search Engines, you can noticeably improve your ranking on Search Engines making it easier for shoppers to find you. It’s that clear-cut Period.
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Related Items on Product Page
This feature allow you to display other products on the product detail page. Giving your customers more cross selling items to choose from and ultimately help you sell more. e.g. Showing them batteries while you sell cameras. This is a great conversion booster, since you’re always assisting the buyers with your suggestions to them. Cross selling always has an edge over any sale technique.
- Product Page
Sub Categories on Left Navigation for Current section
This enhancement displays the sub categories under any main category of your Yahoo! Store directly in the left navigation bar. It shows product categorization to your customers and they can choose the sub category they are interested in. This feature is another great way to get customers to stay on your store and inform them what you have to offer. It increases the visibility of sub categories and makes your products easily available to customer increasing your sales. It improves the navigation of your store and help customers find a particular product with ease.
- Listing Page
- Product Page
Multiple Bread Crumbs
Multiple Bread Crumbs serve the same purpose as Single Bread Crumb Trail, but they show multiple product paths. Multiple Bread Crumbs makes it easier to shop in Yahoo! Store having more than one category. Multiple breadcrumb navigation shows related categories, so that customers have more options to choose from. They show additional paths in your Yahoo! Store leading the customer to the current page. They provide more keyword-oriented links to related sections at the top of every page making it easier for Search Engines, and ultimately, potential customers to find your website.
- Product Page
Balloon Tips
ToolTips have become a fashion in web design these days. They actually serve a greater purpose of saving space and allowing to portray other important information neatly. Tool tips can be integrated at many places depending your needs, some examples are: some key feature, special offer you have, product attribute help, or section summary for a static page when they’re displayed anywhere else in the site.
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Specials on Homepage
Promote your best products on homepage with this feature. You’ll just have to mention what products to show here in this section and our programming will take care of showing them in a way that it was designed automatically. You’ll also be able to change the section title – e.g. if you want to name it as New Arrivals in stead of Best Sellers, you can of course do it!
- Home Page
Static Pages (Additional Informational Pages)
We can create an additional template in your store such that you’ll be able to create unlimited static pages and they won’t show up on your main navigation! You can create UNLIMITED new pages for providing additional information. This may include Articles, Tutorials, Knowledge base, FAQ pages etc. which is a great assistant for improving your search rankings
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Custom HTML Block as Variable for Promotional Banners
This allows you the flexibility to show any content below the left (main) navigation. This space can be used for highlighting your marketing messages and promotional offers. You can include virtually anything here within this block – image, animation, javascript etc.
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- Checkout
