Redesigning UI/UX for a Leading Magazine Brand

Revamping the overall theme, look & feel of Cosmopolitan, a major magazine brand for fearless women.

Project Brief

Cosmopolitan is a publishing conglomerate and the most prolific source for tips, latest news, fashion, beauty trends and more. The client basically wanted the magazine to have a digital presence and increase viewer subscriptions. Our PHP developers at IndiaNIC provided expert website development services with innovative, relevant UI/UX design to meet specific requirements of the brand. Another objective was to integrate an eCommerce platform along with the e-magazine.

The Problem

Taking a major media & lifestyle brand like Cosmopolitan towards its first online platform, to enhance the experience for millions of readers.

The main concern of the client was to keep the look and feel of the magazine intact with the brands’ theme and style in play. Cosmopolitan also wanted to integrate a custom eCommerce feature that allowed users to buy trending fashion apparel. A dynamic back-end system was needed for content management, product management, and user management in real-time.

Our Strategy

For a magazine with millions of female viewers every month, our design team created various user personas and did a thorough analysis of the end-users, their likes, and dislikes. Our design process included techniques like mood boarding, style boarding, color theory, etc. Additionally, our PHP development team also built a custom CMS leveraging Drupal which allows the admin to manage content easily. Backed by extensive experience in PHP web development leveraging expertise in WordPress and MySQL, we created an engaging storefront with intuitive UI/UX.

Key Benefits

  • Having a website could foster a better engagement strategy with millions of customers through content marketing, email marketing campaigns and social media platforms.
  • ‘Cosmopolitan’ name conveys strong affection to women globally, we had to make sure that it is responsive. It means it could work perfectly on all devices across all platforms.
  • Language localization allows readers to visit and read the website content in their own language. This improves user experience and boosts loyalty amongst visitors.
  • Leveraging the efficiency of the Drupal framework, the website could handle heavy traffic without loading issues for a smooth and fast browsing experience.

A dedicated team of PHP web developers and designers collaborated with the Cosmopolitan team to deliver a world-class online magazine solution.

Results

With a clear understanding of client’s perspective to encourage women to live with courage, we also met the challenges fearlessly and successfully brought the Cosmopolitan magazine to the web world. After the launch of the Cosmopolitan website, the client was able to reach over 20 million readers through various digital marketing activities.

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